So I just missed two posts.
I don’t really have writer’s block, because I have post ideas and pictures for them…I’m just looking at blogging with a different perspective now, and that kind of decreases the inspiration.
See, when I first started blogging, I really loved it. And I wanted to turn it into my full-time job, and, you know, make money from it. But it’s been over a year now and my blog hasn’t grown. When I first started tracking my visitors, I had 240 unique visitors a month. That was back in December of 2015. It started going up and I nearly hit 600 visitors in May last year, and then started going back down. It hung out in the 400s for a bit and then started steadily going down. November saw the fewest visitors since February – at 189. It rose when I started posting every other day but it was just 278 last month.
I guess I shouldn’t pay a lot of attention to the numbers because it is kind of depressing and blogging isn’t about the numbers. They are an important part to professionals but they aren’t the essence. The real part of blogging is doing something you enjoy, sharing your talents, and interacting with like-minded people.
However I said I was looking at blogging from a different perspective. Well, I’ll explain. I’m an entrepreneur. I start businesses. And when I put a lot of time and effort into something, I like to see it lift off. Grow. I want to be able to pull out of it. See, I put myself into what I do. And when I do that, I like to see it hop up and give back. From a business perspective, I want to get some profit out of all my work. And when something I’ve worked hard on doesn’t start paying me back for what I’ve put into it, I consider that a failure. Because now all this time I’ve spent trying to lift something off the ground just sank…and the time was wasted.
I know this sounds hasty. I know that it doesn’t take just a year to grow your blog into a money machine (and few blogs are money machines). It takes a long time – five or ten years, even. I’ve read enough stories to know that. But I don’t want to invest five years of my life to wait and see if it’ll lift off and start paying me back.
I’m going to do a little math problem first. See, I once said that it takes me roughly three hours to create a good blog post. Well, some are longer and some are shorter. I’ll average it into two hours. I have about 250 posts on this blog. That means that I spent five hundred hours last year on this blog – and that doesn’t count marketing, research, education, or design. Now if I add another 1.5 hundred hours for marketing, research, education and design, that means that 650 hours were spent last year. 1 hour and 48 minutes a day. Nearly two hours a day working on something that hasn’t been able to pay me back yet. Now that’s a waste of time. (Hey, 108 minutes – that’s movie length!)
What I’ve been trying to say the past 565 words was this: blogging isn’t my dream business anymore. I’m looking at blogging as a hobby, as I look at crafting as a hobby. (Only this time it’s taken me less time to figure out – I had to have three crafting businesses fail before I saw it wasn’t for me.) And because I see blogging as a hobby, I’m going to start investing less time into it, so I can have that time to work in my photography business. All the energy I spent stressing over getting blog posts out on time and coming up with ideas is moving to my photography business. I need to have more time for other things.
So to start I have decided to take a hiatus. Just to clear my mind, get organized, and prioritize. After that I will start posting again; not as frequently, and not on a schedule, but they’ll be just as high-quality and (hopefully) helpful. I also have a couple other ideas in store, but they’ll have to wait until I get back.
There’s my 734 word decision. I hope y’all understand!